Sorath Marketing

MA Marketing, Dip. M, MCIM, Chartered Marketer

Julie runs her own marketing consultancy, specialising in producing strategic marketing plans for small to medium sized businesses as well as customer care projects for promoting loyalty and long term profits. She also performs general consultancy for companies that need extra help with understanding their marketplace, customers or competitors and positioning themselves for best advantage. All of these are aimed at generating long term revenue and profits for her clients. She lectures widely at various business schools on marketing topics (including planning, strategy, innovation, entrepreneurship and communications) and runs in-house and open marketing courses for local businesses as well as regularly contributing to books and journals.

Prior to this Julie worked in the IT industry for a number of years, most recently for IBM as marketing manager for data warehousing products across EMEA (Europe, Middle East, Africa). For the last nine years of her career with the company she worked as an EMEA marketing manager for a variety of their leading products and prior to that she was an IT consultant both for IBM and other companies.

She has published papers on CRM in leading academic journals and works closely with many UK business schools to encourage interaction and thought leadership between them and the business world as well as supervising post graduate students and performing academic research. She is an associate consultant, research fellow and visiting lecturer at the University of Central England Business School and an examiner for the Chartered Institute of Marketing’s professional postgraduate diploma.

A committed vegetarian, Julie lives with her husband and small son on a smallholding in Shropshire. Her main hobbies include her garden, walking, riding, cooking, reading and looking after the animals