Sorath Marketing

Here are a number of articles that I have written that you may find useful. Some are for magazines but others are aimed at academic journals. All are based on real research and are meant to be practical. Let me know what you think! By Clicking Here

1. Business Breakfast Groups

This is written to show how networking groups such as business breakfast groups and BNI in particular can be beneficial to small businesses.

2. Innovations in Learning

This discusses new ways of learning by harnessing our brain power.

3. Data Data Everywhere

This paper shows the importance of data in your business.

4. Internet News

A discussion of how this major new channel will become (if it isn’t already) THE infrastructure for business.

5. Marketing - perspiration or inspiration?

A case study to show how strategic marketing is more than just the communications we all take for granted.

6. The Learning Organisation

How adaptable is your company to the changes that are all around us? This may give you some pointers to how to make the most of your business.

Tel: 01597 840456
Mob: 07967 970 123

Address:

Sorath Partnership
Upper Camnant, Dolfor, Newtown, Powys, SY16 4BS

“Julie’s work, via Sorath, with Working Lunch Wales has taken our company to another level.Without her listening skills and professional approach to our business needs we would not have been able to focus on the company objectives and plans in such a pro-active manner.

In fact, as a result of her help Working Lunch Wales is at least 4 months ahead of the targets set.
Thanks Julie”

Martin, Peter & Molly
Directors - Working Lunch Wales.
“Julie you are a lifesaver, I don’t know what I would have done without you.”

“Thanks so much for taking over this teaching module at such short notice. The students have given very positive feedback and have asked that you extend your sessions with them.”

“I have known Julie for many years as an experienced marketing and sales professional, with a strong and committed interest in marketing as a discipline, an interest which she has followed through in her studies and publications. Julie is a very strong marketing and communications practitioner, with considerable experience of working with and influencing varied groups of people, with IBM clients, internal audiences and external groups (e.g. academic networks).”

“Julie is a very hard worker, and always delivers what she has promised. Her consultative skills make her very good at defining and solving problems.”

“Julie understands the complexities of communication with large and varied internal and external audiences, with different objectives. It goes without saying that Julie’s moral commitment to her work and colleagues has always been of the highest standard.”

The list below contains some of the clients that I work with today or have worked with in the recent past. If you want to talk to me about my experience with other industry sectors please contact me and I will be happy to go though any details. One area in which I have worked with many small businesses is that of complementary therapy.

There are many ways to improve your business via marketing and here are a few handy hints to help you maximise revenues and profits.1. Planning - Fail to plan is to plan to fail.

Although you cannot guarantee success by planning, going through the process makes you realise how much you know (or don’t know) about your business that gets lost in the every day workload. You need to take out some time to work ON your business rather than simply working IN it.

2. Efficiency and Effectiveness

You need both to be a success. Make sure that you not only do the right things but that you do them right too!

3. Listen to your customers.

Your customers may not always be right but they do appreciate being listened to by their suppliers. Keep them happy (and loyal) by increasing communications with them and taking on board their comments.

4. Measures and controls.

Make sure that you minimise your marketing spend by really understanding how well different activities work for you. If you place an advert for example, make sure that you know how many responses came from it and how that converted into sales. This can be done for most marketing tactics and can help you save money by making fewer (or no) expensive mistakes.

I provide a range of Marketing and Business services. The ones most often requested are:

1. Strategic planning - long term (3-5 years) covering all aspects of marketing and many business issues.
2. Tactical planning - how to go to market in the most effective way during the next 12 months or so.
3. Marketing training - in house or open courses on all aspects of marketing.
4. Customer management projects - how to keep customers loyal for longer
5. General marketing consultancy - I can act as your marketer on the team, coming in as often as needed (or as little!). I can direct the whole of your marketing efforts or just write your newsletter for you if that is all that you require.

MA Marketing, Dip. M, MCIM, Chartered Marketer

Julie runs her own marketing consultancy, specialising in producing strategic marketing plans for small to medium sized businesses as well as customer care projects for promoting loyalty and long term profits. She also performs general consultancy for companies that need extra help with understanding their marketplace, customers or competitors and positioning themselves for best advantage. All of these are aimed at generating long term revenue and profits for her clients. She lectures widely at various business schools on marketing topics (including planning, strategy, innovation, entrepreneurship and communications) and runs in-house and open marketing courses for local businesses as well as regularly contributing to books and journals.

Prior to this Julie worked in the IT industry for a number of years, most recently for IBM as marketing manager for data warehousing products across EMEA (Europe, Middle East, Africa). For the last nine years of her career with the company she worked as an EMEA marketing manager for a variety of their leading products and prior to that she was an IT consultant both for IBM and other companies.

She has published papers on CRM in leading academic journals and works closely with many UK business schools to encourage interaction and thought leadership between them and the business world as well as supervising post graduate students and performing academic research. She is an associate consultant, research fellow and visiting lecturer at the University of Central England Business School and an examiner for the Chartered Institute of Marketing’s professional postgraduate diploma.

A committed vegetarian, Julie lives with her husband and small son on a smallholding in Shropshire. Her main hobbies include her garden, walking, riding, cooking, reading and looking after the animals

I have been a marketer in a large blue chip company for many years and now work with small and medium sized businesses, helping them to increase their revenue and profits via better marketing.This does NOT mean that they have to spend all of this extra money on employing me! I am well aware that smaller firms (including start-up businesses and sole-traders) do not have a lot of cash to spare and my fees reflect this.If you want to increase the efficiency and effectiveness of your business why not get in touch and find out how you can do this at a manageable cost?